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Current Openings

Marketing Assistant (APAC)

About Us

Boyd & Moore Executive Search (BMES) is a market-leading executive search and business consulting firm headquartered in Tokyo, Japan. With a strong presence across the Asia Pacific region, BMES partners with multinational organizations and high-growth, venture-backed startups to support expansion, transformation, and market-entry initiatives. Backed by 170+ professionals across multiple offices, BMES delivers tailored talent and consulting solutions across industries, covering roles from front-office to back-office functions throughout APAC.

BMES operates its India presence through the Boyd & Moore Intelligence Centre (BMIC), strengthening its regional reach with local expertise. With a dedicated team at the Boyd & Moore Intelligence Centre, we provide comprehensive support in headhunting, executive search, recruitment, staffing, and recruitment process outsourcing. Our mission is to empower organizations with the tools to make confident and swift hiring decisions, ensuring they secure the right talent for success.

Job Summary

This is a hands-on marketing communications role with a strong emphasis on information visualisation and executive-level materials.

The primary focus of this role is the creation and structuring of client-facing proposals, candidate briefing documents, and sales materials, ensuring complex information is presented clearly, professionally, and with strong visual logic.

Alongside this, the role plays a key part in B2B content ideation, research, and creation across APAC, as well as tracking and reporting on content performance against agreed marketing targets and metrics.

Support for SEO planning and content optimisation is a secondary responsibility and considered a nice to have.

This role requires sound judgment, strong execution skills, and comfort working in an executive recruitment/professional services environment.

The role requires someone who is organized, proactive, and comfortable working across multiple formats such as presentations, digital content, reports, and internal systems.

Key Responsibilities

1. Information Visualization & Client-Facing Materials

  • Create, structure, and visually refine proposals, candidate briefing documents, and client-facing sales materials
  • Translate complex role requirements, market information, and narratives into clear, executive-ready formats
  • Apply strong principles of layout, hierarchy, and information design to improve clarity and impact
  • Ensure all materials meet a consistently high standard of accuracy, polish, and brand alignment

2. B2B Content Performance Tracking & Reporting

  • Monitor, track, and report on the performance of B2B content across key digital channels, with a primary focus on social media platforms and GA4 website analytics
  • Own regular performance reporting for content and campaigns, including metrics such as reach, engagement, traffic, conversions, and audience behaviour
  • Translate raw performance data into clear, structured insights for the marketing team and consultants, highlighting what is working, what is not, and where focus should shift
  • Develop and maintain dashboards or reporting frameworks to track progress against agreed marketing objectives and KPIs
  • Use performance insights to inform content prioritisation, optimisation, and future planning, ensuring activity is aligned with business development and brand goals
  • Collaborate with consultants and marketers to provide data-led input on content direction; hands-on content creation may be involved where appropriate, depending on capability and workload

3. SEO Planning Support

  • Support SEO planning through keyword-informed content structuring
  • Assist with on-page optimisation and content updates
  • Collaborate with the marketing team to align content with broader SEO initiatives

What We’re Looking For

Must Have Skills

  • Strong information visualisation and design skills (PowerPoint, Adobe Suite)
  • Experience creating client-facing proposals, presentations, or sales materials
  • Strong written English skills and ability to structure complex information clearly
  • Experience with B2B content ideation, research, and creation
  • Ability to interpret marketing performance data and communicate insights clearly
  • High attention to detail and comfort working with senior stakeholders

Highly Preferred

  • Prior experience in executive search, recruitment, professional services, or a closely related B2B environment

Nice to Have

  • Experience supporting SEO planning and optimisation
  • Familiarity with website and social media analytics tools
  • Experience working across APAC or international markets
  • Proficiency with tools such as PowerPoint, Adobe, GA etc.

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